IBM Wants To Change Your Mind

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Digiday, 11/15/10

Although IBM may not be the first company that you think of to assist you in jumping into the digital universe with both feet, the venerable hardware giant, that, arguably, invented the personal computer market, is eager to change your mind.

In short, this is not your father’s IBM.

According to Steven Abraham, global industry leader for IBM’s media and entertainment global business services, in New York last week to see and be seen at the Digital Hollywood–New York conference, in addition to reinventing itself as a soup-to-nuts business consultancy, the ever-evolving company is now the third largest interactive advertising agency in the US, assisting clients to reach consumers across all digital platforms.

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