©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
There’s a gap between marketing spend and IT vendor revenue in 2010. Spending is a few percentage points behind the revenue growth according to survey responses by marketers at large tech companies. IDC’s Rich Vancil says the difference is greater than it should be and marketers need to address it.
As you plan for 2011, Rich lists key considerations. Watch the video to learn what they are… WATCH HERE