©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
In a study surveying 500 iPad owners, Business Insider found some interesting data with implications for web publishers, app designers, and even other gadget makers. It’s got some handy information for those considering giving the gift of iPad this holiday, too.
Novelty or Lasting Value?
Though the researchers originally thought the iPad might be passed off as a flashy device that held little long-term value, 77.6 percent of the users found their iPad usage went up after their initial “honeymoon” period. So, the iPad probably won’t end up in your return pile shortly along with oddly-colored sweaters.