©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Content Marketing Inst, 11/16/10
In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchamarks, Budgets and Trends. Most recently, our contributors are providing insights and examples to help you make the case for content marketing in your organization.
Why is this so important? One of the most striking differences between self-described effective and less-effective content marketers is executive buy-in. Fewer than 10% of effective marketers who use content marketing have an issue with executive buy-in, but almost a quarter of less effective marketers cite this as a challenge.
Last week, our contributors answered the question, “Content marketing can be a new way of thinking for some marketing teams. How would you explain the value of content marketing to a manager or executive who is primarily familiar with traditional advertising approaches?”
This week they tackle the question, “If a marketing organization is new to content marketing, how do you suggest they get started?”