Morgan Stanley's Meeker Sees Online Ad Boom

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Bloomberg Businessweek, 11/16/10

Dot-com “Queen of the Net” Mary Meeker will tell today’s Web 2.0 Summit that Internet advertising will reach $50 billion and mobile commerce will outpace traditional e-commerce

Mary Meeker will predict a $50 billion online advertising boom in an address at the annual Web 2.0 Summit in San Francisco today. The Morgan Stanley analyst will say as well that mobile commerce may gain market share faster than traditional online retailing.

Meeker, 51, is back in demand. She was called “Queen of the Net” by Barron’s in 1998, only to see her star dim as technology stocks plunged and regulators said securities firms used biased research to lure banking business. These days, investors are scouring her research anew for would-be Web winners.

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