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Video CPMs are the one of the highest revenue sources for Web publishers (versus display and BT ads), and for the first time in many years, advertiser demand is higher than publisher supply. This year the video advertising market is estimated to cross $1 billion, and consolidation is well underway. Clearly there is a lot of movement into the video space, and one of the key questions is: “How can publishers generate more supply and tap into this exploding market?”
There are two things I believe publishers should focus on right now: