Online Video Advertising Takes The Lead

MediaPost, 11/17/10

According to the results of its inaugural survey of leading U.S.-based online publishers by BrightRoll, video advertising is outpacing other forms of online advertising by at least 25%, say two-thirds of the respondents. Citing the medium’s interactivity and ability to engage online audiences, 63% of publishers expressed optimism about the category’s future, predicting higher CPMs leading into 2011.

BrightRoll CEO Tod Sacerdoti, says “As consumers continue to… engage with video online, advertisers are being forced to respond in kind and to shift campaign dollars… online video… offers interactivity, targeting and verifiable reporting that print and broadcast do not… ”

Additional key findings from the report include:

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