Are Surveys Misleading? 7 Questions for Better Market Research

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Marketing Sherpa, 11/18/10

Focus groups, online surveys and opinion polls are three of the many ways marketers learn more about customers. But how reliable is this data?

Find out why a consumer behavior consultant says asking for customer opinions is a waste of time and explains what you should do instead. Included are questions you should ask yourself before embarking on future market research.

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