Content Strategy and the Dying Art of Execution

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Folio, 11/18/10

Content strategy is critical, but execution is king for content marketing.

Don’t get me wrong, content marketing strategy is critical to the success of a content marketing project. Not having a content strategy is like playing baseball without the bases (envision people running everywhere…not a pretty sight).

That said, I’ve seen a multitude of content strategies die for the following reasons:

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