Microsoft Releases Path-To-Conversion Reports

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost, 11/18/10

Microsoft recently released two reports that help advertisers focus on moving past attributing the sale to the last click, because as we know, research proves that ads that consumers see impact the decision long before they make the purchase.

As part of Microsoft Atlas Advertiser Suite, the company introduced Conversion Window Analysis, and Conversion Funnel Analysis in the Advanced Analytics Pack, a suite of about 12 reports that help answer fundamental questions of marketers, including frequency capping, daypart targeting, optimal frequency to show converters, and creative optimization.

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