Display Ad Impressions Climb

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost, 11/19/10

According to an overview of the U.S. online display advertising market for Q3 2010 by comScore, there were strong gains following softness in much of 2009. Data from the online advertising intelligence service indicated that nearly 1.3 trillion display ads were delivered to U.S. Internet users during the third quarter, a 22% increase versus year ago.

Jeff Hackett, comScore senior vice president, said “The U.S. online display advertising market exhibited considerable strength in the third quarter… several growth drivers have contributed to sustained improvements over the past few quarters… buy specific audiences… enables a greater number of display ads to be delivered on target… display formats improving at a rapid rate… quality of creative getting better… ”

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