©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
The introduction of the Apple iPad earlier this year has changed a lot for digital marketers. It has opened up new advertising opportunities. It’s making consumers more open to receiving advertising in general, too. It’s even encouraging media companies to reconsider how their sites are designed.
This latter development has implications for digital media buyers. Not only does the recent rash of iPad-optimized redesigns and custom iPad sites translate into some new site placement options, but in many cases it marks the launch of accompanying cross-channel products, thus opening up even more advertising options.