©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
IDC News Release, 11/22/10
One of the top challenges associated with implementing enterprise social software is measuring the impact on business goals. A new International Data Corporation (IDC) study, Determining the Value of Social Business ROI: Myths, Facts, and Potentially High Returns (Doc #225497), explores the criteria for validating enterprise social software purchases and social business transformation through return-on-investment (ROI) measurement by debunking social business ROI myths and defining social business ROI gains and costs.
IDC’s Social Business Survey reveals that enterprise social software adoption still has room to grow, with 41% of respondents indicating that they have already implemented an enterprise social software solution — leaving 59% who have yet to implement a solution. With this much adoption anticipated, IDC forecasts the emerging social platforms market will generate revenues of nearly $2 billion by 2014, experiencing a compound annual growth rate (CAGR) of 38.2% over the 2009-2014 forecast period.