YouTube Readies New Ad Units That Users Can Skip

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Ad Age, 11/22/10

New Units Will Give Consumer’s Choice — Even if That Choice Is to Opt Out

Whether it’s walking out of the room, fast-forwarding on a DVR or paying for premium cable, consumers are used to having choice with ads on TV. Soon, they’ll have a different kind of choice on YouTube.

YouTube is expected to pull the wraps off several new ad units designed to give users the choice of which ad they watch — even if that choice is to watch none at all.

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