Who should own your social media monitoring?

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

eConsultancy, 11/25/10

PR agencies, full service media agencies, social media pure plays, search agencies and client-side teams are all staking claim to social media monitoring, but who should really be responsible for it?

The question is simpler than the answer…

What is social media monitoring & why is it important?

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