©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Ad Age, 11/301/0
How Adaptive Marketers Win Where Traditional Marketers Fail
Why are some CMOs better than others at adapting to the digital era? After many discussions with some of the most successful marketing executives and thought leaders out there, it boils down to this: Marketing leaders who successfully navigate change and uncertainty are willing to part ways with outdated practices. That doesn’t mean they abandon the fundamentals of traditional marketing. Rather, they retain its best parts while shedding its five bad habits: complacency, conformity, analysis paralysis, hands-off management and knowledge silos.
Successful CMOs adopt these five good habits that will enable them to create an adaptive organization: