What separates social-media veterans from rookies?

Smartblog on Social Media, 11/30/10

Earlier this year, SmartBrief and Summus Limited asked the readers of various SmartBrief newsletters to complete a survey about their businesses’ use of social media. We heard back from about 6,500 readers and compiled their answers into a report: “The State of Social Media for Business.”

We heard from readers in a variety of industries and across a range of company sizes — and the comparisons among those groups are really interesting. But my favorite section looked at the differences in social-media use between companies that have been using social media for a few months and the companies that have been at this for several years.

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