©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Jack Myers, 11/30/10
Excerpted from Jack Myers Media Business Report new Top Ten Trends For Advertisers, Media Companies and Marketers 2010-2012, being distributed this week to report subscribers.
The underlying perceptions of both marketers’ and equity investors regarding the future of media value are very different from the value perceptions of most Silicon Valley companies and venture capitalists. A handful of digitally-founded companies, led by Google and Apple, are truly adding unique economic and marketing value to the media ecosystem. While VCs continue to pour endless amounts of money into myriad undifferentiated start-ups and also-rans, advertisers and Wall Street are cooling on the latest “new thing” while they focus on propping up their core media investments.