FTC calls for online do-not-track effort to protect privacy

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

IDG News Service, 12/1/10

U.S. Web users should be able to sign up for a do-not-track list that would prohibit websites and advertising networks from following their movements online, the U.S. Federal Trade Commission said.

The do-not-track list, modeled after a national do-not-call list targeting telemarketers, would help consumers better protect their privacy because a uniform mechanism for opting out of online tracking does not yet exist, the FTC said in an online privacy report released Wednesday. The do-not-track list could be implemented by the Internet industry or by the U.S. Congress, the FTC said.

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