Getting Bulk Emails to Perform Like Targeted Campaigns

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

eMarketer, 12/1/10

Friends-and-family emails can bring high performance to whole lists

The performance of bulk marketing email campaigns compared with various targeted mailings sent to specific recipients for specific reasons tends to be dismal. Transactional emails, for example, which offer the opportunity for personalized messaging, have higher click rates, open rates and revenues per email than bulk mailings, according to Experian Marketing Services.

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