Retargeting: what does it mean for marketers?

eConsultantcy, 12/1/10

Online retailers are increasingly retargeting consumers on other websites when they have browsed on their own web properties but left without buying anything.

I’ve been asking three retargeting providers about how it works, why they think online retailers should adopt the tactic, and how they deal with consumers’ concerns about privacy.

For an example of retargeting in action, head over to the Early Learning Centre or Office website, browse through a few items, then go to the Guardian. An ad to the right of the page (by Criteo) shows some of the items I looked at on the site:

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