Snafus that can sink your social media marketing plans

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

BtoB, 12/1/10

There are plenty of best practices when it comes to social media marketing, but it’s also worth exploring those things not to do while planning and implementing social marketing campaigns.

It’s something that executive recruiter Jerry Bernhart wished he had taken into account this year in staging two TweetChats—organized group discussions using the Twitter platform—to help uncover job opportunities for out-of-work marketers.

“One, I didn’t promote them heavily enough, and second, I held them on Sunday nights,” said Bernhart, whose Bernhart Associates Executive Search specializes in job placement for direct and digital marketers. “The concept is pretty cool, but at the end of the day we didn’t have a whole lot of participants.”

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