Americans Ignore Internet Ads Far More Than TV

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost, 12/3/10

A majority of Americans say they ignore Internet ads — far more than television, radio and newspaper ads.

Some 63% of consumers say they tend to ignore or disregard all Internet ads. Among this group, 43% say they don’t pay attention to banner ads and 20% ignore search ads. The research was produced by AdweekMedia/Harris Poll, from a recent online survey done by Harris Interactive.

Read more

Want to partner with IDG?

Click here to get started