©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
BtoB Daily News, 12/3/10
Despite the rapid, decade-long growth of Google and other digital forms of advertising, traditional channels still commanded 66% of b2b marketing budgets this year, according to the “2011 B2B Marketing Outlook” study, which was conducted by Google in September and October. In fact, traditional media accounted for the top three budget items for the average b2b marketer: trade shows and events (28%), magazines/trade publications (13%) and direct mail (9%).
Nonetheless, more than 80% of marketers are using digital marketing methods in one form or another. “Digital is becoming kind of traditional,” said Sam Sebastian, Google’s director-local and b2b markets.