©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Ad Age, 12/6/10
Markets Outside U.S. Capture 61% of Spending. New No. 3 Ad Market: China
The United States accounts for 5% of the world’s population, 20% of global GDP and 34% of total worldwide advertising, making the U.S. by far the largest ad market. But if you want to reach the remaining 95% of consumers, what do you do? Go global.
The Top 100 global advertisers invested 61% of their measured-media budgets outside the U.S. last year, according to Ad Age’s Global Marketers, a study covering 96 countries, territories and regions.
Regardless of their home base, these multinational marketers advertise where they see opportunity for growth.