Top 100 Global Advertisers See World of Opportunity

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Ad Age, 12/6/10

Markets Outside U.S. Capture 61% of Spending. New No. 3 Ad Market: China

The United States accounts for 5% of the world’s population, 20% of global GDP and 34% of total worldwide advertising, making the U.S. by far the largest ad market. But if you want to reach the remaining 95% of consumers, what do you do? Go global.

The Top 100 global advertisers invested 61% of their measured-media budgets outside the U.S. last year, according to Ad Age’s Global Marketers, a study covering 96 countries, territories and regions.

Regardless of their home base, these multinational marketers advertise where they see opportunity for growth.

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