Can marketers accurately track audiences across devices?

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

eConsulatancy, 12/7/10

Marketers and publishers are excited about the tablet boom. But there are signs that tracking audiences (and ads) across all these mobile devices will be more difficult than initially thought.

There’s already concern about the accuracy of online traffic stats from companies like Nielsen and comScore. How can advertisers and publishers trust that their audiences will be measured appropriately on an iPad, Samsung Galaxy Tab or other mobile device?

Tech industry analyst Frédéric Filloux outlines a number of challenges that the industry is facing with the influx of mobile devices, including smartphones and tablets.

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