Mastering the art of modern marketing Entrepreneur corner

Entrepreneur Corner, 12/7/10

The modern chief marketing officer is as much a scientist as he or she is an artist.

The role is one that’s rapidly evolving these days thanks to advanced new technologies that allow marketing professionals to track, target and measure their company’s spend. At Bessemer, we see many of the best CMOs as “quant jocks” – not creative types ordinarily concerned with creating attractive print ads or snappy videos. Top CMOs get the creative, but also understand how to use the latest high-tech tools to maximize marketing programs and convert potential customers into buyers.

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