Display Spending Begins to Catch Up with Search

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

eMarketer, 12/8/10

Focus on branding helps display start to close the gap

Growth in spending on online display ads will outstrip that for paid search through 2014, eMarketer forecasts, though search will continue to take the greater share of dollars.

In 2010, both search and display will see increases greater than the rise in total US online ad spending, estimated by eMarketer at 13.9%. But between 2011 and 2014, eMarketer projects online display spending will grow faster than overall online spending, while search spending will lag slightly behind.

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