IDC Announces the Launch of the Worldwide Semiannual Customer Relationship Management Applications Tracker – An $8.5 Billion Market in 1H 2010 Press Release

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Press Release, 12/8/10

International Data Corporation (IDC) today announced the launch of the industry’s first global tracker covering the full customer relationship management (CRM) applications market on a semiannual basis. Covering six major regions and 13 of the largest country markets, the Worldwide Semiannual Customer Relationship Management Applications Tracker provides biannual market size, vendor share, and forecast data for the four functional markets – Contact Center, Customer Service, Marketing, and Sales – that comprise the CRM applications market.

The CRM Applications Tracker, which covers more than 180 global, regional, and local vendors, is being delivered to clients in both Excel-based spreadsheets and on-line Query tools. A critical component to the Software Trackers is the global presence of IDC’s software analysts who interview vendors, channel partners, and integrators on an ongoing basis at the country, regional, and global levels. This information is supplemented by IDC’s software contracts database and carefully analyzed by IDC’s newly established software company model team before it is entered into IDC’s proprietary Tracker data platform. The CRM Applications Tracker is one of five new Software Trackers being launched by IDC this month.

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