©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Nearly three-quarters this year
As consumer usage of social media continues to increase in the US and around the world, marketers have transitioned from cautious engagement to full deployment.
Next year, four in five US businesses with at least 100 employees will take part in social media marketing, eMarketer estimates. That’s up from just 42% as recently as 2008, and the number of marketers using the channel will continue to rise through 2012.