©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Twitter, like Facebook, may have quickly become one of the Internet’s best-known brands in recent years, but only 8% of American adults online are using the microblogging service, according to a new study by the Pew Research Center’s Internet & American Life Project. That figure equates to 6% of the total U.S. population.
The study found that Twitter, not surprisingly, was more popular with young people, minorities, and urbanites. It also showed that about a quarter of users check Twitter several times a day for new material and that overall, they post a wide variety of content to the site.
The Pew Internet Project has asked in prior surveys whether participants ever go on the Internet to use Twitter or another service to share updates about themselves or see updates about others. In September 2010, 24% of Internet users answered “yes.” But that left open a question as to what portion was specifically using Twitter, leading to a greater focus on the social networking service in Pew’s November tracking survey.
In the latest study, people were simply asked, “Do you use Twitter?”