What b-to-c tactics can benefit b2b marketers?

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

BtoB, 12/9/10

Engaging customers and prospects with relevant communications is essential to marketing success. By combining marketing automation technologies often used by business-to-consumer marketers with sophisticated email tactics, b2b marketers can better establish a rich dialogue with individual prospects and customers.

Here are three b-to-c tactics that b2b marketers can incorporate into their programs to more strongly engage with contacts and drive revenue:

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