AdweekMedia Forecast 2011

Adweek, 12/12/10

Our editors take a look at what’s ahead in key industry sectors

FORECAST 2011: DIGITAL

The digital media universe is marked by constant change—and even more constant disruption. Companies like Google, Apple and Microsoft are looking to shake up the 60-year-old TV business. Microsoft is after Google’s search throne. Apple has convinced millions to carry around paper-size computers with no keyboards, after convincing millions more to carry around even smaller pocket-size computers that occasionally make phone calls. Even online advertising, while growing, is being thrown into turmoil by the rise of exchanges, data resellers and Wall Street-like trading desks.

While search advertising remains the backbone of that industry, the display market has roared back in 2010, and should continue to show strength, though all is not perfect even there.

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