Email and Social Marketing Top Budgets

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost, 12/13/10

A new StrongMail survey in late November, conducted by Zoomerang, reflects the attitudes of business leaders in regards to their planned marketing budgets, priorities and challenges for 2011. The data reveals an optimistic marketing outlook, with half of businesses planning to increase marketing budgets, and another 43% keeping them steady. And, for the second year in a row, email marketing and social media marketing remain the top targets for increased spend.

Survey Highlights

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