IDG Shrinks Microsite Down to Ad-Size

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Min Online, 12/13/10

We left behind the old ‘build it and they will come’ bromide long ago on the Web. Driving traffic to an ad client’s microsite is a costly and involved process. IDG Strategic Marketing solutions tries to crack that old nut by bringing the microsite content to the user. A new ‘Nanosite’ product from the b2b publisher turns the contents of the typical microsite into an ad unit that goes on any Web page. The Widget-like unit lets a user peruse articles, images, and even click through tab-indexed content in much the same way he would at a destination site. The custom ad format even can run video and lead generation forms in the ad.

A sample of the new interactive ad is available at the Widgetbox site.

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