Rising Computer Prices Buck the Trend

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Wall Street Journal, 12/13/10

Average Prices Rose 6% in November, Industry Reversal Has Some Executives Saying Prices Have Bottomed; No $99 Laptop

For the first time in several years, people shopping for personal computers are doing something new: paying more.

Computer prices are rising even as the prices of other consumer electronics such as high-definition televisions and digital cameras plunge this holiday season.

In November, the average retail price of a PC sold in the U.S. was $615, up 6% from last year’s $580, which marked a record low, according to research firm NPD Group. Average PC prices have now increased in six of the past eight months compared with 2009 levels, according to NPD data.

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