©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Facebook makes up 78% of all social media traffic; Twitter is a measly 5%. Despite the market share, a study by Social Twist says using Twitter for marketing is the better bet.
After analyzing more than one million links on both platforms, researchers found that Facebook’s shared links average only 3 clicks, while Twitter’s embedded tweets generate 19.
Click-through rates, or the number of clicks per advertised link, aren’t the only factors to keep in mind when choosing a social media platform. If you’re deciding between Facebook and Twitter, consider the following pros and cons of each, compiled by PC World: