Who needs a website? Enter the nanosite ad unit

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

eMedia Vitals, 12/13/10

Rich media ads continue to evolve, effectively becoming mini-websites in a box. Tech publisher IDG and developer Widgetbox have teamed to create a new “nanosite” ad unit that can include video, real-time content, social media and other interactive elements.

The Nanosite Ad Unit, announced today, basically turns an ad into a microsite, housing multiple, clickable assets. A sample unit that IDG and Widgetbox created (shown at right) includes a branded white paper, a video, case studies and editorial content from IDG publications such as CIO. In a press release, the companies claim the nanosite unit “can dramatically increase brand engagement, brand recall and purchase intent relative to traditional display advertising.”

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