Apple Launches iAds On iPad—Will It Be A Hit Or A Flop?

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

paidcontent, 12/14/10

Apple’s iAd advertising platform hit the iPad today with an ad that perfectly matches up with the pluses and minuses of the Apple (NSDQ: AAPL) system. The ad is promoting the Disney’s Tron Legacy, a big budget science fiction flick that has expectations of blockbuster written all over it, but still might disappoint diehard fans. Just like iAds.

As AdAge, which first reported the launch of iAds on the iPad, noted, the graphics are stunning, and it includes all the usual touch navigation and video that have become common on iAds for the iPhone and iPod touch. The ad starts with a full screen takeover of the app—TV Guide’s app was mentioned as one of the apps that will run the Tron ad. Along with the movie images, there’s also 10 minutes of video, a list of nearby showtimes and the ability to preview and purchase songs from the soundtrack via iTunes, all within the app itself. Users can share the details with friends via e-mail, a first for iAds, though it doesn’t appear to have any other sharing functions.

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