©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
IDG Strategic Marketing Services, which serves major tech marketers is working with Widgetbox™, the leader in audience engagement and digital marketing solutions, to deliver a new model of enhanced and highly interactive rich media ads. With Widgetbox’s ClickTurn ad technology, IDG combines video, real-time content updates, social media, and other highly interactive elements to dramatically increase ad engagement.
IDG and Widgetbox have developed the unique Nanosite Ad Unit that turns an ad into a microsite. A Nanosite brings the benefits of landing pages, video, lead-gen forms and white papers directly into an ad unit without leaving the page. Nanosite sites can dramatically increase brand engagement, brand recall and purchase intent relative to traditional display advertising.