Barry Libert, on how social media empowers women in the workplace

Smartblog on Social Media, 12/15/10

Over the summer, I asked SmartBrief on Social Media readers if social media was something anyone could become great at — and 49% said they agreed with the statement, “It takes a certain kind of personality to excel at social media.” The results left me wondering what that “certain kind of personality” might look like — and where that leaves the rest of us.

Barry Libert, chairman and CEO of Mzinga and author of “Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business,” has written about the role of feminine strengths in the workplace. I asked him about the role these traits play in social-media excellence — and what those traits mean for women (and men) in the workplace. Here’s what he had to say:

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