Marketing Sherpa, 12/15/10
The customer comes first. We all know this isn’t always the case, but employing this attitude when looking at the B2B marketing and sales process can really pay off. Benefits include a better integration of Sales and Marketing, which allows Marketing to offer tangible results and a streamlined buying experience for the customer that will lead to more revenue.
One former VP and current business growth consultant has spent more than 30 years working to promote alignment between Marketing, Sales and leadership, and offers four tactics Marketing can use to improve the marketing and sales cycle through a customer-centric approach.