©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
BtoB Social Media, 12/15/10
It is no surprise that social media apps—Twitter and Facebook, and some new contenders like Foursquare—have helped drive the use of smartphones. But then came Apple’s tablet device, the iPad, and the mobile-driven social media world looks poised to evolve yet again, perhaps even more quickly and radically.
Social media management app HootSuite—especially popular with marketers who like its ability to manage multiple accounts and services in a single interface—delivered its first iPad app in November. The app supports multiple Twitter, Facebook and Foursquare accounts with a multicolumn design that works well on the spacious iPad.