Custom units deliver rich media, lead generation.
IDG Strategic Marketing Services, in conjunction with Widgetbox, a provider of audience engagement and digital marketing solutions, has developed the Nanosite Ad Unit, which turns a digital ad into a microsite that automatically pulls in related social media commentary and editorial as well.
The Nanosite offers the capabilities of landing pages, video, lead-gen forms and white papers directly within a single ad unit. The rich media components are trackable through DART. “We can track the user from the moment they engage with the unit until they leave,” says Jeremy Rueb, vice president of program development for IDG Strategic Marketing Services. “We’re doing things like demand generation that can capture the user’s name and e-mail.”