2011 Report: Video Ad Budgets Will Rise Incrementally

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

ClickZ, 12/16/10

Seventy percent of display video advertisers will increase spend in 2011, but budget shifts do not appear to be profound, according to research from Break Media. On the latter issue, 79 percent of surveyed advertisers said they will allocate less than 25 percent of their total online display ad budgets to display video advertising next year. Sixty-three percent of advertisers said the increase will be funded from TV budgets, while 70 percent said it will come from online budgets.

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