Mobile Disconnect: New Burson-Marsteller Study Finds 62 Percent of Fortune 50 Companies Use Mobile Communications to Reach Stakeholders — But Few Promote Their Mobile Presence On Their Corporate Websites

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Daily Dog, 12/16/10

Sixty-two percent of Fortune 50 companies are reaching out to their customers and other key stakeholder groups using some form of mobile communications, according to a new study by Burson-Marsteller and its sister firm Proof Integrated Communications. But the research found that only 39 percent of these companies highlight their mobile offerings on their corporate websites. “It is surprising that companies with mobile offerings are not taking advantage of every channel to let stakeholders know about their mobile websites, applications, and SMS tools,” said B.L. Ochman, managing director of emerging media for Proof. “With so many customers accessing the Internet through mobile devices, companies need to promote their mobile offerings with vigor.”

Read more

Want to partner with IDG?

Click here to get started