Pew: Older Generations Catching Up On Web

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost, 12/16/10

Millennials, the 18- to-33-year-old population bracket prized by marketers, no longer dominates the Internet as it once did as activities like email and search become more common across all U.S. age groups. But a new study by the Pew Internet & Life Project found Millennials are still well ahead in areas like social networking, instant messaging, and playing online games.

Blogging was the only activity that dropped off in popularity for any age segment, with half as many teens blogging as in 2006 and Millennials also seeing a slight decline. Blogging among all online adults increased only to 14% from 11% in late 2008.

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