It’s Hard To Opt Out Of Behavioral Targeting? Really? Our Experiment

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Paidcontent, 12/17/10

The Federal Trade Commission’s recent report on privacy offered a pretty damning indictment of the ad industry’s efforts to give consumers a say in how and whether data about them is collected. The report said, in essence, that while there are ways for consumers to opt-out of behaviorally targeted advertising, they are often unclear, and consumers frequently don’t know about them.

As someone who hasn’t written a single story about the raging debate about data collection and targeted advertising—David and Joe have been doing so extensively for us—I was curious to see if the FTC’s concerns were warranted.

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