Revenue Rising, and a New No. 2 Ad Medium: Internet

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Ad Age, 12/20/10

Next Chapter: 14 Companies on Media 100 Dig Out of Bankruptcy as Firms’ Creditors Trade Debt for Equity

The recession officially ended in June 2009, and the media business began a modest recovery in first-half 2010.

Reported revenue for the nation’s top media firms climbed 6.1% in the first six months of 2010, according to Ad Age’s analysis. U.S. media employment has added 4,600 jobs since hitting its downturn nadir in May 2010.

Measured-media spending turned north in first-quarter 2010, marking the first year-over-year quarterly gain since first-quarter 2008, according to WPP’s Kantar Media.

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