©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Jack Meyers, 12/21/10
“Developing and managing brand associations represent the most important priority for companies in the 21st Century. This is The Relationship Age, a time when companies and individual managers must focus on customer service and satisfaction. Every force in our lives is reconnecting us to those people, products and services that we value. As we’re learning to expect satisfying, fulfilling and rewarding relationships, we are opening our minds to new experiences and new relationships.” These visionary words are from the 1998 book Reconnecting with Customers: Building Brands and Profits in The Relationship Age.